Prosperus · Brand & formulation studio · Toronto

Brand and formula, made as one.

Identity, packaging and formulation for supplements, skincare, body care and beauty. One studio designs the label and the formula it describes.

The problem

Most founders hire a designer, a product developer and a formulator, then hope they agree. We are all three.

Case files · 7 on record

Brands with something inside.

The product first. The label, the formula, the pack, and then the website that sells it.

The method

Three layers of glass. One clear product.

  1. 01

    Strategy & brand

    Who it's for, what it promises, what it's called and how it looks.

  2. 02

    Formula & product

    Hero actives, the formulation brief, lab samples and sensory rounds.

  3. 03

    Package & launch

    Labels, compliant claims, website and launch content.

Specification

What's in the brief.

Every deliverable, listed. No vague packages.

ServiceIncludesOutput
Brand identityPositioning, naming, logo, voice, guidelinesSVG · PDF · guidelines
FormulationConcept, hero actives, benchmark set, formulation brief, lab handoffBrief · sample rounds
PackagingLabel system, dielines, claims review, print productionPrint-ready · 3D renders
WebsiteShopify or WordPress, product pages, SEO basicsLive site · CMS
LaunchLaunch content, social, email, sales sheetsAsset kit
Protocol

From first idea to the shelf.

One team and one timeline. Licensed partners handle final chemistry, manufacturing and filings.

Weeks 1–2

Discover

Market, customer, claims and the product you want to exist.

Weeks 2–6

Define

Positioning, identity and the formulation brief.

Weeks 6–16

Develop

Lab samples, packaging and the website build.

Launch

Deliver

Print, production handoff, launch content and go-live.

ASCENTIALS Shilajit Resin jar on green velvet with stone and jasmineDOSIS wordmark and glass mark: precision microdose, by the dropDOSIS Lucid and Glow bottles on limestone
Featured case files · DOSIS · ASCENTIALS

Measured protocols, made beautiful.

Two liquid and resin brands built around precision and ritual. Calm, clinical identities, product worlds shot in one light, and custom websites that sell by the drop.

Category
Microdose · Shilajit · functional wellness
Delivered
Identity, packaging systems, product photography, custom web
Read the DOSIS file
The studio · one founder, three disciplines

One person has designed the label, written the brief and tasted the sample.

Prosperus is a founder-led studio. The same hands shape the identity, the formulation brief and the pack, so nothing is lost between a designer and a lab that have never met. Licensed formulators, GMP manufacturers and regulatory consultants sign off on the parts that need a licence.

Daniel CubeFounder · Prosperus Co. · Toronto
About the studio
Engagements · how to work with us

Three ways in.

Start with the brand, go all the way to launch, or keep us on as your studio. Every engagement includes the AI-supported workflow files that keep your brand consistent after we hand over.

Identity

Identity Atelier

Sharpen the offer and build an identity that looks as good as what's inside.

  • Positioning & naming
  • Logo & visual identity
  • Brand guidelines
  • Launch-ready starter kit
Discuss your project
Brand to launch

Launch System

The whole product, from formula story to the website, made as one project.

  • Everything in Identity Atelier
  • Formulation brief & partner handoff
  • Packaging & label system
  • Website & launch assets
Discuss your project
Ongoing

Studio Partner

A standing creative and product team for brands that keep launching.

  • New products & line extensions
  • Campaigns & content
  • AI workflow & prompt systems
  • Brand QA across every surface
Discuss your project
Questions

What founders ask first.

Still unsure? Write to hi@prosperus.ca and we'll reply within two working days.

Do you really do both brand and formulation?

Yes, and that's the point. We lead the product concept, ingredient story and formulation brief, and work with your formulator or ours on the chemistry. Final formulas, stability testing, GMP manufacturing and regulatory filings are done by licensed partners. We manage the whole timeline so nothing falls between the designer and the lab.

What kinds of brands do you work with?

Founder-led supplements, natural health products, skincare, body care, beauty, apothecary and functional food and drink. We've also built brands for trades and hospitality.

Can you help with Health Canada or FDA requirements?

We write label and website copy that stays within the claims your product is allowed to make, and we prepare the materials your regulatory consultant needs. Filings such as NPN licences and cosmetic notifications are handled by licensed specialists.

How does AI fit in?

AI is our workflow layer, never the taste layer. It speeds up research, drafts and production checks, so more of your budget goes into thinking, product and craft.

How long does a project take?

An Identity Atelier usually takes 4 to 6 weeks. A full Launch System runs 3 to 6 months, depending on formulation and manufacturing timelines.

The door

Tell us what you're making.

A new supplement line, a skincare launch, a rebrand. Thirty minutes on a call is usually enough to know whether we are the right studio for it.

01We reply within two working days. 02We send three questions about the product and the timeline. 03We book a call and talk through scope and budget together.